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Loan program page · included on every suite site

The VA loan page with respect built in

The VA loan page on your suite website explains VA-guaranteed home loans for eligible veterans, service members and surviving spouses in respectful, plain English: eligibility basics, the Certificate of Eligibility, the funding fee and how to reach a VA-experienced LO.

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Guaranteed by
U.S. Department of Veterans Affairs
Down payment
Often none required for eligible borrowers
Funding fee
Usually applies; some borrowers are exempt

General program facts; lender guidelines vary.

Page outline

What the page covers

Written for: Eligible veterans, active-duty service members and some surviving spouses.

  1. H2 · 01What a VA loan is
  2. H2 · 02Who may be eligible
  3. H2 · 03Certificate of Eligibility (COE)
  4. H2 · 04The VA funding fee
  5. H2 · 05Using VA more than once
  6. H2 · 06Next step: talk to a VA-experienced LO

Sample excerpt

What is a VA home loan?

A VA home loan is a mortgage partly guaranteed by the U.S. Department of Veterans Affairs for eligible veterans, service members and some surviving spouses. Many eligible borrowers can buy with no down payment and no monthly mortgage insurance, though a one-time funding fee usually applies unless you’re exempt.

Draft wording; your compliance contact approves the final page.

The matching VA funnel

  1. Q1Are you a veteran, active duty or surviving spouse?
  2. Q2Do you have your Certificate of Eligibility yet?
  3. Q3When are you hoping to buy?
  4. Q4Best way to reach you

Then: a booked call with the right LO, and a lead in their pipeline.

How funnels work

Ask the front desk

Questions about the VA page answered

  1. YouHow should a VA page talk about eligibility?
    Funnel Suite team

    In general terms, pointing borrowers to the Certificate of Eligibility and a call with a VA-experienced LO, rather than listing service requirements that change and have exceptions.

  2. YouCan we use military imagery?
    Funnel Suite team

    We avoid official seals and insignia, which can imply government endorsement. Respectful photography and plain text work better.

  3. YouDo you write the VA page for us?
    Funnel Suite team

    Yes. Our writers draft the VA page in plain English from a tested outline; your team edits it and your compliance contact approves it before it goes live.

  4. YouDoes the VA page show rates?
    Funnel Suite team

    Not by default. Rates and payment examples are advertising trigger terms that need disclosures. If you want them, your compliance contact supplies the disclosure text and approves the page.

  5. YouCan each LO feature VA on their page?
    Funnel Suite team

    Yes. LOs who focus on VA loans can feature the program on their profile, which links to the company page and to their personal copy of the VA funnel.

  6. YouIs the page localized for our area?
    Funnel Suite team

    Branch versions can add local context (counties served, local resources) while the core program content stays consistent and approved.

  7. YouWhich funnel matches the VA page?
    Funnel Suite team

    The VA funnel asks about service status and COE, then books a VA-experienced LO.

  8. YouCan we mention "no PMI"?
    Funnel Suite team

    Yes, accurately: VA loans don’t carry monthly mortgage insurance, but the funding fee usually applies.

Launch your VA page with every LO

Program pages, funnels and calculators ship with every suite website, written and approved before launch.

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