<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Mortgage Funnel Suite blog</title><link>https://mortgagefunnelsuit.com/blog/</link><description>Guides for mortgage teams, branches and small companies.</description><language>en-us</language><lastBuildDate>Mon, 19 Oct 2026 12:00:00 GMT</lastBuildDate><item><title>What a mortgage marketing tech stack really costs a team (and how to compare)</title><link>https://mortgagefunnelsuit.com/blog/mortgage-tech-stack-cost/</link><guid isPermaLink="true">https://mortgagefunnelsuit.com/blog/mortgage-tech-stack-cost/</guid><pubDate>Sun, 18 Oct 2026 12:00:00 GMT</pubDate><category>Growth &amp; operations</category><description>Add up what a mortgage team pays for CRM seats, LO websites, texting and reviews, using published prices, and compare per-user tools with a per-group suite fairly.</description></item><item><title>SEO, AEO and GEO for mortgage websites: getting found by search and cited by AI</title><link>https://mortgagefunnelsuit.com/blog/seo-aeo-geo-mortgage-websites/</link><guid isPermaLink="true">https://mortgagefunnelsuit.com/blog/seo-aeo-geo-mortgage-websites/</guid><pubDate>Sat, 17 Oct 2026 12:00:00 GMT</pubDate><category>Websites &amp; SEO</category><description>How mortgage websites get found in search, extracted as answers and cited by AI assistants: speed, schema, answer-first writing, llms.txt, crawl access and entity clarity.</description></item><item><title>Rate watch: building a refinance nurture plan for past clients</title><link>https://mortgagefunnelsuit.com/blog/rate-watch-refinance-nurture/</link><guid isPermaLink="true">https://mortgagefunnelsuit.com/blog/rate-watch-refinance-nurture/</guid><pubDate>Fri, 16 Oct 2026 12:00:00 GMT</pubDate><category>CRM &amp; pipeline</category><description>How to build a rate-watch list and refinance nurture for past clients using weekly Freddie Mac data, LO-first alerts, approved messages and consent rules.</description></item><item><title>Company, branch or loan officer websites? How to structure a mortgage site network</title><link>https://mortgagefunnelsuit.com/blog/branch-vs-loan-officer-websites/</link><guid isPermaLink="true">https://mortgagefunnelsuit.com/blog/branch-vs-loan-officer-websites/</guid><pubDate>Thu, 15 Oct 2026 12:00:00 GMT</pubDate><category>Websites &amp; SEO</category><description>How a mortgage company should structure its company, branch and loan officer websites: one domain vs many, URL patterns, what each level owns, and migration tips.</description></item><item><title>Mortgage website compliance checklist: NMLS IDs, Equal Housing and trigger terms</title><link>https://mortgagefunnelsuit.com/blog/mortgage-website-compliance-checklist/</link><guid isPermaLink="true">https://mortgagefunnelsuit.com/blog/mortgage-website-compliance-checklist/</guid><pubDate>Wed, 14 Oct 2026 12:00:00 GMT</pubDate><category>Compliance</category><description>A page-by-page compliance checklist for mortgage company, branch and loan officer websites: NMLS display, license lines, Equal Housing, Reg Z trigger terms, reviews and accessibility.</description></item><item><title>AI chat, texting and DMs for mortgage: a compliance checklist (TCPA, 10DLC, platforms)</title><link>https://mortgagefunnelsuit.com/blog/ai-chat-sms-compliance-mortgage/</link><guid isPermaLink="true">https://mortgagefunnelsuit.com/blog/ai-chat-sms-compliance-mortgage/</guid><pubDate>Mon, 12 Oct 2026 12:00:00 GMT</pubDate><category>AI Engine</category><description>A plain-English checklist for mortgage teams using AI chat, SMS and social DMs: TCPA consent, A2P 10DLC registration, Meta and TikTok rules, disclosure and fair lending.</description></item><item><title>AI receptionists for loan officers: what they can do, what they must never do</title><link>https://mortgagefunnelsuit.com/blog/ai-receptionist-for-loan-officers/</link><guid isPermaLink="true">https://mortgagefunnelsuit.com/blog/ai-receptionist-for-loan-officers/</guid><pubDate>Sat, 10 Oct 2026 12:00:00 GMT</pubDate><category>AI Engine</category><description>A plain guide to AI receptionists for mortgage teams: how they answer calls, where they help, the guardrails (no rates, no advice), disclosure, recording consent and handoff.</description></item><item><title>Speed-to-lead for loan officers: what the research says and how to automate it</title><link>https://mortgagefunnelsuit.com/blog/speed-to-lead-loan-officers/</link><guid isPermaLink="true">https://mortgagefunnelsuit.com/blog/speed-to-lead-loan-officers/</guid><pubDate>Thu, 08 Oct 2026 12:00:00 GMT</pubDate><category>CRM &amp; pipeline</category><description>Why the first minutes after a mortgage inquiry matter, what the research on lead response actually found, and a consent-first speed-to-lead setup for teams and branches.</description></item><item><title>Mortgage CRM pipeline stages: the six-stage model for teams and branches</title><link>https://mortgagefunnelsuit.com/blog/mortgage-crm-pipeline-stages/</link><guid isPermaLink="true">https://mortgagefunnelsuit.com/blog/mortgage-crm-pipeline-stages/</guid><pubDate>Tue, 06 Oct 2026 12:00:00 GMT</pubDate><category>CRM &amp; pipeline</category><description>A practical six-stage mortgage CRM pipeline (lead, pre-qual, application, processing, closed, past client) with entry rules, owners and automations for each stage.</description></item></channel></rss>